Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home" or abbreviated as DOOH.
The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.
Why use digital signage?
PC hardware and software has never been so affordable. This along with increases PC Storage capacity and the availability of affordable bandwidth make digital signage a perfect complement to your marketing and communications strategy. Here are a few advantages of digital signage over other traditional sources of communication such as print media:
Advantages of Digital Signage
An industry whereby liquid crystal displays (LCDs), plasma display panels (PDPs), computer monitors and normal televisions are used to replace and enhance traditional signs. The advantages of digital signage include the rapid ability to update content, and the ability to deliver specific messages to specific audiences in specific locations. Digital signage is helping to merge the industries of advertising networks and point of purchase display merchandising. While some digital signage networks require the constant and costly production and distribution of digital video
Digital signage grabs customer's attention.
It can display various types of media according to date, time, language and more.
It can display content that is relevant to a specific site or region.
You can easily refine and adapt your message as needed.
It lets you perform content changes and deliver your message quickly.
You have complete control over you network of displays.
It offers a way to confirm playback of each media.
It increases the level of revenue for advertising space network operators.