More attentions and Interaction with audiences?

Have you ever wonder that digital signage can actually interact with audience? By adding some hardware and software integration?

Interactive digital signage allows users to interact with digital content via touchscreens, body sensors or QR codes via smartphones.  With the help of hardware and software, digital signs can interact with mobile phones using SMS messaging and Bluetooth. SMS can be used to post messages on the displays, while Bluetooth allows users to interact directly with what they see on screen. In addition to mobile interactivity, networks are also using technology that integrates social and location-based media interactivity. This technology enables end users to upload photos and messages to social networks as well as text messages.

The wide usages of smart phone led to the development of smart screen interaction technology. These allow smartphone users to interact directly with the digital signage screen, for example, participate in playing a game, or share social network content.

Context-aware digital signage leverages technologies such as sensors, cameras, beacons, RFID technologies, software programs and network connectivity including the Internet of Things (IoT) to monitor the ambient environment, and to process information and deliver promotional messages based on environmental cues.  Many digital signage products include cameras and gather shopper demographic data by estimating the age, gender and economic status of passers-by and use this information to update signage as well as to provide back-end analytics and shopper profiles. 

Digital signs rely on a variety of hardware and software to deliver the content. The components of a typical digital sign installation include one or more display screens, media players, and a content management server. Sometimes two or more of these components are present in a single device but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network. One content management server may support multiple media players and one media player may support multiple screens. Stand-alone digital sign devices combine all three functions in one device and no network connection is needed. Digital signage media players run on a variety of operating systems including Windows, Linux, Android and iOS.

Philips Interactive Panel integrated with true multitouch feature and build in with android player which allow application to be installed into the player without extra cables.  Philips interactive panel also come with a spare OPS (Open Pluggable Specification) slot for further integration, you can slot in a PC based OPS into the panel for advance software application.  The touch panel support up to 20 touch points, this allow flexibility on software/application development and interactive friendliness. All Philips Interactive Panel come with 3 year warranty.

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